Create a Book Marketing Plan You’ll Stick To — Without It Taking Over Your Writing Time
If you’re unsure what to post, skipping newsletters, or feeling behind, this gives you a system to build a marketing plan and finish what you start.
One-time payment. Lifetime access.
You’re Doing Too Much . . .
You probably have ideas on how to promote your book. The hard part is turning them into something consistent.
You’re a writer—not a marketing department, project manager, or publicist. Yet somewhere along the way, being an author started to mean doing everything.
Between preparing for your launches, crafting reader newsletters, engaging on social media, meeting deadlines, and carving out time for writing, it’s easy to feel stretched thin.
Weeks pass, and you haven’t sent anything, posted anything, or made any progress. You’ve got a dozen tabs open and the sense that you should have figured this out by now.
Hiring Help Doesn’t Always Solve the Problem
Most authors piece together their marketing from scattered advice, without a system to manage their ideas, plans, and content.
Some explore hiring a VA, but that isn’t always realistic. It costs money, and even when it’s possible, it’s hard to hand over something as personal as your writing and communication.
You’re still the one coming up with ideas, drafting content, and coordinating all the details. Promoting your book becomes this perpetual, unfinished burden hanging over you.
Weak Marketing Copy Undermines a Good Book
A lot of authors are experimenting with AI for copywriting. But there’s a difference between using it well and publishing whatever it dumps out.
You’ve probably seen it. Sales pages and emails that all sound the same. The same phrases. The same rhythm. And worst of all? The same generic tone. (See what I did there? That’s classic AI.)
It makes you question the quality of what’s being sold. I recently watched a slideshow presentation for a product I trusted. However, every line sounded like AI.
If I had been a new customer, I would have left the Zoom call after five minutes. That’s what happens when AI output goes unedited.
Part of the problem is that copywriting is a separate skill. Most authors and entrepreneurs were never taught how to write emails, sales pages, or promotional content.
There’s always more to learn, more to do, and never enough time to get ahead. You pick what seems most urgent, and the bigger picture keeps getting ignored.
That’s Where Most Authors Get Stuck—and Where the Writer’s Biz Crew Comes in.
Instead of struggling over your words and wondering where to begin, you have a set of assistants that already know what to focus on.
The Writer’s Biz Crew consists of Custom GPTs programmed with distinct roles, guidelines, and examples. Each opens inside ChatGPT and covers a specific part of your author business, so you’re developing a thorough book marketing plan while protecting your writing time and keeping your schedule manageable.
What Beta Students Are Saying
I LOVED THIS BOT!
“I loved this bot. I’ve been slacking on my Substack ,and within only a few minutes, Noah gave me a workable idea and post. He was very easy to use, and offered suggestions which really got this moving.” Michelle
GENIUS!
“The information about changing the settings and customization was really helpful, and the list of AI words was genius!”
MAKES ME A LOT MORE CONFIDENT
“At first I didn’t think ChatGPT would be that useful for my books, but it does make me a lot more confident to market my stories. I really appreciated this.” Crystal
A Better Way to Manage Your Book Marketing
You can use your crew to:
● Send newsletters without missing weeks because you didn’t know what to say
● Write pitches with strong hooks to reviewers, bloggers, and podcasters
● Have a schedule instead of letting important tasks fall by the wayside
● Map out a month of social media content in one sitting rather than scrambling for what to share each day
● Go into your launch with a plan instead of winging it
● Come up with reader magnets and seasonal promotions that grow your email list
● Establish a street team to get your book in front of more readers
You’ll also find a ChatGPT course, a fill-in-the-blank Team Handbook, and a language cleanup guide so you can personalize and edit your content.
Not Another Done-For-You AI Tool
Many AI tools promise to generate all your marketing content in one or two clicks. That sounds efficient, but it often creates a new problem.
The Writer’s Biz Crew works differently. It isn’t a flashy system that spits out hundreds of assets you’ll never use. You won’t get 100 pieces of content in 5 minutes—and that’s the point.
Then you’re stuck fixing all of it, and editing pages and pages of generic drafts is its own kind of overwhelm. That’s when AI phrases and patterns slip through, and everything sounds the same.
This Works Like a Copywriting Process—Not a Content Generator
When I first got into the online course business, I read a lot of copywriting books and took a handful of courses. One thing that stuck with me was most copywriters don’t start from scratch.
They use swipe files, templates, and proven frameworks and then adapt them to fit their voice and message. The assistants inside The Writer’s Biz Crew work like interactive templates.
They’re trained on the same frameworks professional copywriters use, adapted for authors. But unlike static swipe files, they can respond, ask questions, and help draw out details.
As a result, you can think things through, organize your ideas, and get a draft in motion. If you copy and paste without editing, it will sound like AI.
When you use it as a starting point, The Writer’s Biz Crew helps you find your voice, not replace it.
Meet Your Book Marketing Team
Access seven core assistants that take some of the load off your to-do list, so your writing time doesn’t get pushed aside.
Instead of one all-purpose tool trying to do everything, each has its own job, so you can go straight to what you need. Whether you write romance, thrillers, memoirs, fantasy, or historical fiction, your crew can adjust to your genre and walk you step by step through the process.
Joan the Schedule Strategist
Keeps your writing, book promotion, and daily responsibilities in sync so the week doesn’t get away from you.
Erica the 90-Day Planning Pro
Breaks your goals into doable action steps for the next three months.
FRIENDLY AND EFFICIENT
“Joan was friendly and efficient. I liked that she pushed back on what I thought I could do in the time I gave her. She was gently clear with me that my aims were too ambitious and suggested changes to my plan that would give me a better outcome by the end of the week.” Emma Dhesi
KEPT ME FROM OVERLOADING
“Erica was terrific! She kept me from overloading my plan, keeping it doable.” April Singer
TOOK THE REINS IMMEDIATELY
“Erica felt friendly and helpful from the very start, and I knew she would help me shape out a game plan, rather than me having to do most of the work to train her. She took the reins immediately once we nailed down my short term goals, which I loved.”
Noah the Newsletter Nurturer
Brainstorms email topics and takes you from a blank email to a draft you can edit.
Madison the Caption Coach
Helps you come up with social media ideas and turn them into posts that speak to your readers.
Caleb the Publicity Partner
Works with you to find promo angles and write pitches to podcasts, blogs, and reviewers.
Taylor the Book Launch Planner
Outlines a realistic launch plan from early prep through release, so nothing gets overlooked.
Serena the Writing Resistance Coach
Eases you back into your book when writing feels like a chore.
SUCH A TIME-CONSERVER
“Madison was very easy to talk to. I am very impressed with what was initially produced even as I hadn’t uploaded a handbook. I took her up on her offers to work on a few ideas for full captions, and then on a carousel. The initial ideas and further work means I feel confident I can come up with some genuinely useful ideas. Such a time-conserver.”
FAST SATISFACTION
“To my surprise, Serena gave me a couple of tools to feel I’m revising. Real, fast satisfaction. Her suggestions were so doable.”
📣Bonus Marketing Assistants
Lila the Reader Magnet Strategist
Helps you plan a reader magnet that fits your genre and attracts the kind of readers you want on your list.
Jordan the Street Team Builder
Leads you through setting up a team, from recruiting members to staying in touch and coordinating their efforts.
Holly the Seasonal Promotions Coach
Connects your books to holidays, literary events, and seasonal moments throughout the year.
How This Fits Into Your Routine
● Log in to your private classroom and go through a short onboarding course.
● Open any assistant and jump into the task. Some include a Google Doc workbook where you can paste the output for future reference.
● Pin your assistants in ChatGPT so they’re always easy to access.
● Use them with a free or paid ChatGPT account, depending on your needs. The free plan has daily usage limits that may interrupt longer sessions. You can subscribe to Plus for a month or two (U.S. rate $20/month plus tax) and cancel once your workload lightens.
● Finish the course in under an hour and open your first assistant the same day. Many writers use an assistant for 10–30 minutes. Others have longer sessions when they’re planning or batching content.
What You Get Inside
✅ A set of 7 main assistants for newsletters, outreach, social media, launches, planning, goal-setting, and writing resistance
✅ 3 bonus assistants for street teams, reader magnets, and seasonal promotions
✅ A way to build your book marketing plan as you go, without starting from scratch
✅ A short ChatGPT course so you can get up and running quickly (updated as technology evolves)
✅ A Team Handbook so your content reflects your voice, background, and books. (This can take a couple of hours to fill out, but you can go at your own pace and work with your assistants in the meantime.)
✅ An AI Language Cleanup Guide for polishing your drafts
✅ Google Doc workbooks to keep your ideas and drafts organized
✅ Lifetime access with no subscription fees
What This Does (and What It Doesn’t)
These assistants won’t write your book for you. If you ask them to write or edit your story, they’ll politely refuse.
They’re not meant to give you final, publish-ready marketing copy. If you’re preparing a newsletter about what inspired your mystery novel, you need to provide the anecdote and book blurb.
Then you’ll receive a draft you can share feedback on, tinker with, and ultimately rewrite so it sounds like you. You’re still the writer, editor, and decision-maker.
❌ This isn’t for you if:
● You want AI to write, edit, or co-create your book
● You’re looking for something fully automated that sends posts or emails for you
● You want to build your own Custom GPTs
● You’re looking for backend instructions for tools like Claude or Gemini
✅ This is a good fit if you:
● Keep putting off marketing tasks
● Sit down to write your marketing content and don’t know what to say
● Have ideas, but no system to turn them into action
● Want ready-to-use AI assistants to help with your promoting and planning
What Changes When You Have a Team Behind You
● You’re several weeks ahead on your newsletters and social media posts.
● You complete outreach and promotion tasks that would normally drop to the bottom of the list.
● You have a timeline and checklist laid out so your backlog get done.
● Marketing no longer feels like a persistent loose end.
More Beta Student Testimonials
“Instructions are clear and precise.”
“I love the handbook. That will be so helpful and reminded me I have to train ChatGPT just as I would a person.”
“Now I know what I’m working on between now and the end of Q1.”
Why ChatGPT on Its Own Isn’t Enough
ChatGPT can go off on tangents, and it often takes trial and error to get something usable. That can spiral into a time-consuming loop of testing approaches and remembering what worked.
With The Writer’s Biz Crew, each assistant handles a specific task. You’re not juggling saved prompts, repeating what you want over and over, or pulling ChatGPT back when it drifts.
Every assistant also includes its own evaluation form, so you can give feedback on what’s working and what isn’t. I review these and update the assistants periodically to keep improving them. They’re not meant to be perfect. AI isn’t perfect. They’re designed to be useful, practical tools that help you sit down and get things done.
You click on an assistant, talk through what you need, and get unstuck.
Hello! I’m Stacy Juba.
I teach writers how to simplify the writing and editing process, fit their goals into a busy life, and stay motivated with limited time and energy.
When I saw how beneficial AI assistants were in promoting my course business, I wondered what this could look like for authors. That’s what led me to create The Writer’s Biz Crew.
As a fiction author, I have no interest in using AI to write my books. My craft courses and editing services help you develop your voice and tell the story only you can tell. But when it comes to emails, social captions, and outreach, AI can make things faster.
I developed each assistant as an author who has managed launches, newsletters, and promotions firsthand. I’ve spent months testing instructions and setting up the Crew, so you have a framework that always shows you what to do next.
A Book Marketing Plan Without Ongoing Cost
Get Access for $147.
If nothing changes, it’s easy for another six months to pass the same way with a few random posts, a newsletter you meant to write, and a new release that doesn’t reach as many readers as it could have.
Hiring a marketing VA or assistant for launches, copywriting, and planning typically runs $300–$500 per month, and often more. You’re also still explaining your voice, your books, and what you want to say.
For $147, you get a way to coordinate your marketing, turn your ideas into drafts you can revise, and keep your voice intact. Unlike with many AI tools, there’s no subscription or ongoing fee.
GAINED CLARITY
“I make decisions fast, and Erica kept up with me, even with additional information. I ended up accepting different ways of looking at the two writing projects I need to get done. Different terminology on priorities meant I gained clarity on what really was important.”
Frequently Asked Questions
Q. How is this different from using ChatGPT (or other AI tools)?
A. ChatGPT is a blank slate. You have to figure out what to ask, how to phrase it, and how to guide the response.
Each assistant in The Writer’s Biz Crew is already set up for a specific task—like newsletters, launch planning, outreach, or scheduling. Every assistant also includes its own evaluation form, so you can give feedback on what’s working and what isn’t. I review these and update the assistants periodically to keep improving them.
Some tools try to generate your entire marketing system in one click. But that often leaves you with pages of generic content to sort through and rewrite so it sounds like you. That can quickly become its own kind of overwhelm, and it’s easy to set it aside and not use it at all.
The Writer’s Biz Crew works differently. It helps you move one task forward at a time, so you can craft the message, stay in control, and finish what you start.
Q. Will this help me write my book?
A. No. This is for the business side of your writing life. It covers planning, promotion, newsletters, and outreach, so you have more time and energy for your actual writing.
Q. Will this sound like AI?
A. Only if you copy and paste without editing. The assistants help you get started and structure your ideas, but you’re putting it into your own words, adding details, and shaping the final version. You’re starting with an interactive template you can build on.
Q. I’ve never used AI before. Is this beginner-friendly?
A. Yes. You’ll go through a short course that demonstrates how everything works and how to use your assistants. If you can type into a box, you’ll be able to use this.
Q. Can I use this with a free ChatGPT account?
A. Yes. The free plan works, though it has usage limits. ChatGPT Plus (currently $20/month plus tax in the U.S.) is faster and more flexible, so it can help during heavier planning or launch periods. Some people upgrade for a month or two when they need it most.
Q. I don’t have a book to promote yet. Should I still join?
A. Yes. Some assistants specialize in planning, scheduling, and establishing writing habits. You can set everything up now so you’re ready when your book is. It’s also good practice for working with a human assistant later. You’ll see where your instructions need more detail and get used to organizing your ideas.
And if you expect to have a book to promote in the future, you can start exploring the assistants now so you already know how to use them when you need them—without paying a higher price later.
Q. Does this create graphics or visual content?
A. No, this focuses on the planning, writing, and strategy side of your marketing. Most AI-generated graphics still have a recognizable look, and many authors prefer to keep control over how their visuals and branding appear.
The Writer’s Biz Crew helps you get clear on what to say and how to say it, so when you create or commission visuals, they’re based on strong, specific ideas.
Q. Are there any refunds?
A. Due to the digital nature of this program, all sales are final.
Q. What happens once I purchase, and how long do I have access?
A. Purchases will be made through the Shortcuts for Writers Thrivecart Learn platform. You will be directed to set up a password and will be granted access to the classroom where you will find the lessons, videos, links, and downloadable files. You’ll have lifetime access, so you can revisit the lessons at any time.
Q. Can I share this course with my writer friends or clients?
A. You’re welcome to share a link where they can buy the course. You can even join the affiliate program and get a commission on sales. However, you may not share your purchase or distribute copies of The Writer’s Biz Crew content with anyone else who has not yet purchased it. You can read the full Terms & Conditions here.
By downloading, printing, or otherwise using our products or content for personal use, you in no way assume any ownership rights of the content—it is still company property. Any reproduction or unauthorized use of any materials found in the program or content shall constitute infringement.
Get Instant Access To:
✅ A set of 7 main assistants for newsletters, outreach, social media, launches, planning, goal-setting, and writing resistance
✅ 3 bonus assistants for street teams, reader magnets, and seasonal promotions
✅ A way to build your book marketing plan as you go, without starting from scratch
✅ A short ChatGPT course so you can get up and running quickly (updated as technology evolves)
✅ A Team Handbook so your content reflects your voice, background, and books
✅ An AI Language Cleanup Guide for polishing your drafts
✅ Google Doc workbooks to keep your ideas and drafts organized
✅ Lifetime access with no subscription fees
You Don’t Need a More Complicated Marketing Plan
You know what needs to get done. The challenge is finding the time to plan and finish it. Another few months of inconsistent marketing can mean missed readers, missed opportunities, and launches that never reach their full potential.
For just $147, you get lifetime access to a team that turns vague ideas into drafts, plans, and next steps.
Disclaimer: Shortcuts for Writers doesn’t promise any specific results as a result of purchasing this training (eg – you have to put in the work) and any results, testimonials, or figures quoted on this page are not intended to imply guaranteed financial gains. I present testimonials and insights about other people’s experiences with my program for purposes of illustration only. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
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Terms & Conditions: Due to the digital nature of this product, there will be no refunds. Please read the full terms and conditions for this course here.