I had a fun inteview with Shandra Moran of The Transit Lounge podcast, discussing my journey from a “Lois Lane” reporter to a fiction author, freelance editor, and the founder of Shortcuts for Writers. This was an interesting discussion for me as usually I talk about the craft of writing and editing, or where I got the inspiration for my books. During this conversation, we chatted more about the nitty gritty business side of entrepreneurship and my path to creating online courses for writers.
The Transit Lounge hosted by Shandra Moran shares ideas and inspiration for women wanting to make a career change to start their own business after the age of 40. Shandra shares stories, interviews and practical tips to show that it’s truly possible to create a successful and profitable business earning you great money, doing what you love, without burning out.
The focus of this interview was on launching a new career venture in my forties and my experiences navigating the world of online courses. My first online course for writers, Book Editing Blueprint: A Step-By-Step Plan To Making Your Novels Publishable, was released last March on the Thinkific platform. Shandra and I talked about the learning curve involved with creating an online course such as getting the hang of audio, slides, and lighting.
We also talked about the evolution of the Shortcuts for Writers logo, everything from choosing the colors to the overall look. As I joked with Shandra, I definitely took the scenic route to developing the logo and not a shortcut! During our conversation, we also discussed how I went about scaling my business and creating an affiliate program for my courses.
Here is Shandra’s description of the episode:
The various ‘writing’ jobs she has done that set the foundation
How she came up with the ideas for her online course
The business start up traps she fell into – and how she got out of them
The part of online business she felt the most intimidated by
The various ways and places she got the support she needed and tackling the 
‘money questions’…You can listen below:
Shandra is a coach, facilitator, speaker, podcast host and co-author of an international bestselling book. The Transit Lounge is a boutique coaching consultancy that specializes in supporting women to earn great money, doing work they love, without burning out. Be sure to follow her at the below sites.
Stacy Juba, the founder of Shortcuts for Writers, is a freelance editor and online course creator who teaches authors how to simplify the self-editing process and fit their writing goals into a busy life. Her books include the Storybook Valley chick lit series and the Hockey Rivals young adult sports novels.
Sign up for her free, on-demand masterclass, How to Create Your Editing Game Plan and Fast-Track Your Book: 3 Costly Mistakes to Avoid.
