I want this to be the year you fall in love with marketing your book. Effective marketing is hard . . . and bad marketing kills careers and passion, so this isn’t an easy endeavor.
We often think if we ‘show up for the right person with the right message at the right time,’ it’s okay to push our books over and over.
First, you risk annoying whatever audience you have. Every piece of content you put out there is a take; it’s asking people to give you attention in an attention-starved world. Think about it. When you hang out with your friends, you don’t insist that they watch Supernatural every time you see them, even though it’s the best TV show ever! You mention it a couple times and let a year go by before bringing it up again. Hopefully, between those moments, you’re checking in with your friends, thanking them, asking them questions, and recommending other shows.
Second, when you chronically promote yourself, you burn out. Being an author whose #1 marketing goal is to vie for attention is ironically ineffective. The internet has become a noisy place. ‘Right message, right person, right time’ isn’t enough when 10,000 other authors have zapped your ideal reader’s attention that day.
So here is my suggestion: collaborate with trusted authors in your genre. Great things happen when we become each other’s referral networks:
You’ll show up with fabulous recommendations for your ideal readers, even when it doesn’t help our bottom line, directly speaking, which makes them feel you have their interest at heart.
And while we spotlight other authors to build rapport with our readers, those authors are spotlighting us.
No more chronic self-promotion. No more showing up just for the sake of it because you heard marketing is about making touch points. When done right, your collaborations bring warm leads in for you.
Does this resonate? If so, I’d love to invite you to Sell Books With Collabs, an event where authors will hang out in Zoom together to learn collaboration strategies AND do tons of networking with other collaborative authors. It runs from Jan 24-27, 2023. You can sign up here for FREE through my affiliate link.
Sell Books With Collabs Summit
If you upgrade to the VIP pass, you’ll get invite-only access to ATTEND the event in ZOOM where you’ll meet and bond with your future collab besties and get work done together. On top of that, you’ll get thousands of dollars worth of bonuses specifically made to help you write, publish, and sell more books on launch day and beyond. These bonuses include deep discounts as well as totally gifted software tools, courses, books, services and more.
Here’s why this is such an amazing opportunity. It can feel intimidating to approach industry experts doing incredible things, collaborating, platforming each other, and growing together, almost like they’re in some club. How do you get in the club?
Chances are not great that your dream partners will come knocking on your doorstep, and that’s okay because you can go to them; no one who is ahead of you is better than you. But remember, relationship-builders make and maintain friendships with relationship builders, so show them you are indeed a relationship builder when it comes to marketing your book. When you find your dream partners, think about approaching them in a way that makes them want to engage.
Thank them, introduce them to their dream partners or clients, check in with them, and invite them to speak on your podcast or at your summit. These are all ways to foster friendships with authors who already serve your ideal readers. People are more likely to say, ‘Sure!’ to promoting you when you have a track record of caring about them. The know-like-trust factor applies to colleagues, too,
At Sell Books With Collabs, you’ll learn collaboration strategies and walk away with lifelong partners you can collaborate with right away. The event features a variety of presentations and coworking and networking sessions scheduled between 1:30 and 9 p.m. Eastern each day. Watch the live stream or grab a VIP Pass and enter the Zoom session where you’ll form important partnerships. The speakers are bookselling and collaboration experts who will give short live presentations. Grab a VIP Pass and you’ll get direct access to them to ask your follow-up questions.
Presentation will be spaced out so that, in between, VIP attendees can network in breakout rooms, cowork to music, stretch, and play. All attendees will also have access to a private Facebook group where authors will be partying it up before the event starts and working together to figure out what types of collaborations best serve their readers and brands.
I bought my VIP ticket and hope to see you at Sell Books With Collabs so that this year you can explode your book marketing.
Affiliate links were included in this post, however, I only promote products and events that I recommend.
Stacy Juba, the founder of Shortcuts for Writers, is a freelance editor and online course creator who teaches authors how to simplify the self-editing process and fit their writing goals into a busy life. Her books include the Storybook Valley chick lit series and the Hockey Rivals young adult sports novels.
Sign up for her free, on-demand masterclass, How to Create Your Editing Game Plan and Fast-Track Your Book: 3 Costly Mistakes to Avoid.