Irene is the international bestselling author of Podcast Power: The Zipping It Up Guide to Land Podcast and Radio Interviews Fast! This ebook shows you a quick and easy system to land live radio and podcast interviews. It includes email templates to get you booked in the media, build your brand, and get seen. She also works with entrepreneurs, speakers, and coaches, guiding them through the process of writing their book.
Hi there! I’m Stacy Juba, an author, freelance editor, and the founder of Shortcuts for Writers. I’d love to connect. If you’re a writer, here are a few ways we can work together:Â
UPDATE: Here is a recording of the video originally streamed in the Shortcuts for Writers Facebook group.
ORIGINAL POST – Are you an author who could use some book marketing strategies? Join award-winning author, podcaster, and Story Coach Liesel K. Hill as she visits the Shortcuts For Writers: Editing Made Simple Facebook group in February to present the workshop: Marketing At Every Stage of the Author Journey: What to Put Into Your Story to Set Yourself Up for Easy Marketing Later.
Liesel will discuss:
Pre-Marketing: What you should be doing while writing your book. Marketing techniques for when you have only 1 or 2 novels completed. Techniques for when you have a few more books completed. Marketing techniques to explore when your backlist is 10+ books.
The event will be held in the Shortcuts for Writers: Editing Made Simple Facebook group on Feb. 23 at 3 p.m. EST. New members are welcome.
By the way, Liesel and I are doing a fun swap. I’m going to be presenting a workshop on nonverbal communication for writers in her Facebook group on Feb. 16 at 3 p.m. EST.
Liesel K Hill is a novelist who writes across three genres including scifi and fantasy. She loved to read and write at a young age, and her earliest memories consist of her father sitting in the doorway of her room at night, relating stories of Frodo, Gandalf, and the One Ring. Her mother also read to her every afternoon as a child, sometimes for several hours a day. Today she is an award-winning author and a Story Clarity Coach. Writers can choose from her Story Clarity Coaching, Word Coaching, or Marketing Mentorship programs, ranging from her popular Power Hour Session to advanced Author Career Coaching.
Hi there! I’m Stacy Juba, an author, freelance editor, and the founder of Shortcuts for Writers. I’d love to connect. If you’re a writer, here are a few ways we can work together:Â
Are you an author seeking to connect with readers? Then you’ll definitely want to attend the January 8, 2021 Facebook live in the Shortcuts for Writers: Editing Made Simple group. Nan Jenkins of The Author Encounter will be chatting with me about that very topic. The event will be held at 12 p.m. CST and a replay will be available. If you’re not a member of the Shortcuts group, you can join here. I am honored to be a supporter member of The Author Encounter. Below, Nan shares three tips for building reader engagement. You’ll also learn about another special event The Author Encounter has coming up and how you can get more information.Â
UPDATE: You’ll find a recording of the above livestream at the bottom of this post.
As writers we want to tell a story and have as many people as possible read that story and love it. Whether you’re an established author or just an aspiring one, a key component to reaching as many people as possible is engagement.
Engagement, or the relationship between Author and Reader, is not always easy to establish and can be a lot of work, but is key to spreading the word about a book or book series. There are three simple keys to establishing reader engagement that every author should think about and implement when building an audience. Those keys are Engagement, Consistency, and Follow-through. Using these keys will help create an audience that not only loves your creative works, but shares and engages with them.
How Do You Establish Engagement?Â
The first step in establishing engagement with readers is to engage with them. They canât engage if there is nothing to engage with. Figure out the most comfortable method for you whether it be some type of social media or email communication. Then once you set up your profile or build your email list, the next key begins.Â
What Does Consistency Do For You?
Consistency lets people know where they can find you or expect to hear from you. At first when establishing an audience it can feel like you’re doing so much and no one is listening. However, most fans are excited when they know exactly where they can find and communicate with you. Which brings us to the next key: Follow-through.
How Does Follow-through Help?
Follow-through is key to establishing engagement because it lets the people know that they are communicating with a real person, not a bot or automatic system. So when a person asks a question on social media or in an email, a response is always important. Responding and following through on statements, comments, and questions not only establishes engagement, but it builds the bonds that tie your fans to your work.
Recap From Nan
Using these three keys of engagement, consistency, and follow-through in establishing engagement with your audience will give you a strong base to reach as many people as possible. Although the keys sound easy, they can be a lot of work to actually implement. This is one of the reasons I was so excited to help found The Author Encounter.Â
The Author Encounter is dedicated to increasing the visibility of authors and boosting fan engagement. You can find more information about The Author Encounter on our website.
For more information on increasing fan engagement, watch the below workshop that was originally presented in the Shortcuts for Writers Facebook group.
Hi there! I’m Stacy Juba, an author, freelance editor, and the founder of Shortcuts for Writers. I’d love to connect. If you’re a writer, here are a few ways we can work together:Â
Are you ready to write a book but don’t know where to start? Are you wondering about the pros and cons of traditional vs. indie book publishing? Do you want to gain some book marketing tips so that you can increase your royalties?
If you answered yes to any of these questions, then I invite you to listen to my interview on The Boss Lady Investor Podcast. Host Krista Goodrich interviewed me about the inspiration for my books as well as the ins and outs of writing, publishing, and marketing. We discussed lots of book publishing tips to help new writers as well as experienced authors.
Krista is the author of the book, The Boss Lady Investor: You Don’t Need a D!*k to Understand Money. If Robert Kiyosaki’s Rich Dad Poor Dad and Rachel Hollis’s Girl Wash Your Face had a baby, this book would be it! This hilarious take on personal finance for women will get you learning and laughing at the same time. Ready to get out of debt? Grow your retirement? Increase your savings? Build a life of wealth, so you can do the things you REALLY want to do? The Boss Lady Investor: You Don’t Need a D!*K to Understand Money is the go-to book for women looking to understand personal finance, saving, debt, investing, real estate, and more.Â
This entertaining and relatable book explains, from a woman’s point-of-view, how to understand the stock market, plan for the unexpected, and build yourself to a level of wealth beyond your wildest dreams. Jam-packed with ideas, information, and real-life examples, The Boss Lady Investor will get you started on your way to financial freedom. Want to have a wildly successful life? Then get ready to dive into this book and take the reins on your financial future.
You can tune in to The Boss Lady Investor Podcast to hear sneak peeks of chapters from the book, interviews with down-to-earth Boss Ladies, and all the great advice and tips Krista couldn’t fit into the book.
My episode, #24, will motivate you to get out there and write if that is what your heart desires. It will also give you my candid feedback on where to go for support, book promotion tips, and how to deal with rejection. Listen here.
Hi there! I’m Stacy Juba, an author, freelance editor, and the founder of Shortcuts for Writers. I’d love to connect. If you’re a writer, here are a few ways we can work together:Â
Irene is the international bestselling author of Podcast Power: The Zipping It Up Guide to Land Podcast and Radio Interviews Fast! This ebook shows you a quick and easy system to land live radio and podcast interviews. It includes email templates to get you booked in the media, build your brand, and get seen. She also works with entrepreneurs, speakers, and coaches, guiding them through the process of writing their book.
