Many authors think of themselves as artists or creatives, and that’s definitely true, however, they are also entrepreneurs. In the literary world, we call them authorpreneurs. Your book is a product. If you want it to to sell, you need a solid business plan and an effective marketing strategy.
In essence, authorpreneurs are the the president of their own publishing empire. They have to manage multiple projects and deadlines, and often oversee hired help such as freelance editors, proofreaders, graphic designers, website designers, formatters, and virtual assistants. Authorpreneurs handle finances, advertising, public relations, and promotion. They run ad campaigns, send out newsletters, maintain social media accounts, and build a network of bloggers and reviewers. They may have one author brand, such as writing a steamy romance series, or they may write in multiple genres.
Many authorpreneurs have multiple income streams from avenues like audiobook editions, affiliate marketing, coaching, or online courses. These creative entrepreneurs have a lot of responsibility on their plates.
Luckily, I know someone who can teach you the ins and outs of being a successful authorpreneur. Brit Poe of Thriving Scribes has three free resources to get you headed in the right direction, and she also has a series of paid workshops for those who want to go deeper. Brit helps help indie fiction authors combine their creative and CEO sides to build thriving author careers.
Free Resources For Authorpreneurs
Get these freebies from Brit:
Authorpreneur: Activated – (Free) A binge-worthy audio series teaching all the secrets behind showing up as the CEO of your author business and #crushingit. You’re going to be diving into five secrets to authorpreneur CEOship. Each day you will receive a short 5-10 minute audio training giving you the knowledge you need to implement. You’ll also get actionable workbooks and daily transcripts.
Authorpreneur Stage Quiz – (Free) Take this quiz to find out which authorpreneur stage you are in right now and get immediate access to a custom action plan based on your stage.
Authorpreneur Profit Calculator – (Free) Want to know just how many book sales it’ll take to bring a profit into your author business? Let Brit show you.
Paid Workshops For Authorpreneurs
Brit also has a series of paid workshops called the Authorpreneur Unleashed: Workshop Bundle. These five workshops give you everything you truly need to show up as an authorpreneur CEO.
You can choose to purchase ALL five workshops at a discount or pick and choose the individual workshops you want. Here are the authorpreneur classes you will find on her website.
Unleash Your Bestseller Mindset. What you’ll learn:
Why mindset is important as an authorpreneur
The most common mindset blocks that hold authors back
Developing strong beliefs
Growth mindset vs scarcity mindset and how to make the shift
Overcoming fear in authorship
Tools for uncovering any mindset issues regarding authorship so you get out of your own way
Unleash Your Authorpreneur Vision. What you’ll learn:
How to make your author journey fit your ideal author lifestyle
Developing your ultra-aligned author business plan
Putting in place a business foundation that feels good and supports your journey
How to choose projects that will get your ideal reader’s attention and open doors for all that you desire
What market research is and how to perform it in a way that will lead to more freedom and fulfillment
Unleash Your Indie Author Identity. What you’ll learn:
Understanding the pieces of your online presence and how they play together
Creating your personal author brand
Designing a consistent author brand identity
What are the essential pieces of your author platform
How to create an aligned author platform strategy
Unleash Your Reader Magnetism Strategy. What you’ll learn:
Launching vs evergreen marketing for authors
How to get out of the write, publish, launch cycle
What is a sales funnel and how do you design a funnel for yourself
How to make your author platform work for you
The psychology behind selling, buying, and sales
What kind of content should you create as an author
What actually sells books and what wastes time
Unleash Your CEO Habits. What you’ll learn:
Key habits of high-functioning authorpreneurs (and not-so-high-functioning)
The 3 hats an authorpreneur wears – and the specific tasks each one calls for
How to incorporated CEO dates
Daily, weekly, monthly, and quarterly tasks that will set you up for long-term success
How to plan your goals and take action like an authorpreneur CEO
Designing your ideal week in a way that feels good and moves the needle
How to avoid burnout and consistently shatter glass ceilings in your author journey
Want to learn how to be a profitable authorpreneur? Visit the Authorpreneur Unleashed page on Thriving Scribes.
Affiliate links were used in this post, however, I’m only an affiliate for products that I recommend.
Stacy Juba, the founder of Shortcuts for Writers, is a freelance editor and online course creator who teaches authors how to simplify the self-editing process and fit their writing goals into a busy life. Her books include the Storybook Valley chick lit series and the Hockey Rivals young adult sports novels.
Sign up for her free, on-demand masterclass, How to Create Your Editing Game Plan and Fast-Track Your Book: 3 Costly Mistakes to Avoid.